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APACMed
The Voice of MedTech in Asia
APACMed Secretariat
Anirudh Sen
lead, Market Access & IVD
Anirudh joined APACMed in 2020 and currently serves as the Director & Head of Market Access for the Asia Pacific region. In this capacity, he oversees APACMed’s Market Access Committee and drives strategic ...
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Anirudh Sen
Anirudh joined APACMed in 2020 and currently serves as the Director & Head of Market Access for the Asia Pacific region. In this capacity, he oversees APACMed’s Market Access Committee and drives strategic initiatives aimed at promoting value assessment and funding for medical technologies in Asia Pacific to enhance patient access to innovative medical technologies including digital health solutions, and in vitro diagnostics.
He is also responsible for overseeing APACMed’s Working Group on In-Vitro Diagnostics (IVD), providing support to members on policy matters throughout the product lifecycle.
Prior to assuming his current role, Anirudh served as the Country Lead for APACMed India, where he was instrumental in establishing APACMed’s presence in India. Additionally, he also led the regional committees on Regulatory Affairs and Digital Health, demonstrating his commitment to advancing the industry’s interests across diverse domains and geographies.
With a career spanning two decades, predominantly in the development sector, he has held leadership roles within regional and national trade associations, as well as apex chambers of commerce. Throughout his career, he has led pivotal policy, regulatory, and market access initiatives crucial to advancing business and industry interests.
Prior to joining APACMed, he worked at the Federation of Indian Chambers of Commerce and Industry (FICCI), in India where he led advocacy efforts in healthcare across various sectors, including medical devices, health services, health insurance, and medical value travel.
Benish Aslam
LEAD, GOVERNMENT AFFAIRS AND POLICY & ESG
Benish brings nearly a decade of experience in developing evidence-based, patient-centric therapeutic protocols within multidisciplinary healthcare teams. Her ...
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Benish Aslam
Benish brings nearly a decade of experience in developing evidence-based, patient-centric therapeutic protocols within multidisciplinary healthcare teams. Her journey includes a tenure as an Assistant Professor at a university, where she engaged in innovative research projects, ultimately leading her to pursue a Doctor of Philosophy. Additionally, she holds an MBA in Strategy & Digital Leadership from ESSEC Business School.
Since joining APACMed in 2021, Benish has played a pivotal role in the Government Affairs and Market Access Committee. She has spearheaded several strategic initiatives focused on localization, ESG, health services transformation, in vitro diagnostics, value-based market access, and expanding APACMed’s presence in dynamic markets such as Indonesia, Thailand, Malaysia, Australia, Japan, and South Korea. Her adeptness in fostering strategic relationships with government stakeholders throughout the APAC region has been instrumental in catalysing tangible policy changes. Benish is currently the regional lead for the Government Affairs and Policy Committee and ESG.
Su Fen Ong
Lead, Health Data
Su Fen joined APACMed as Project Manager, Government Affairs and Market Access in 2023 to facilitate improved market access for MedTech companies in ...
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Su Fen Ong
Su Fen joined APACMed as Project Manager, Government Affairs and Market Access in 2023 to facilitate improved market access for MedTech companies in APAC. She has since taken on the leadership of the APACMed Health Data Committee in 2024, working with members to shape a more conducive, harmonized and secure landscape to facilitate access to healthcare data in Asia Pacific.
She brings expertise in stakeholder engagement and geopolitical analysis to the healthcare industry and seeks to facilitate open channels of communication amongst policy makers and companies. Prior to joining APACMed, she led a team of officers in Singapore’s Land Transport Authority (LTA), leveraging commuter data to incentive shifts in travel behavior through gamification.
She has a Masters in Social Sciences, specialising in China and Global Governance from Nanyang Technological University.
Cindy Pelou
Lead, Regulatory Affairs
In 2020, Cindy joined APACMed, offering her dedicated support to the Digital Health Committee. The journey continued in 2021, as ...
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Cindy Pelou
In 2020, Cindy joined APACMed, offering her dedicated support to the Digital Health Committee. The journey continued in 2021, as she took the helm of the Legal, Ethics, and Compliance Committee. This role enabled her to play a key part in APACMed’s mission to enhance business standards across the APAC region. As 2023 unfolded, she took on the leadership of the APACMed Regulatory Affairs Committee. Through this role, she continues to shape the healthcare landscape in the APAC region, reflecting her unwavering dedication to excellence and innovation.
Before her time at APACMed, Cindy’s career unfolded in France, where she practised as a pharmacist. Her days revolved around ensuring patients received the medications they needed and providing essential guidance. This hands-on experience allowed her to collaborate seamlessly with fellow healthcare professionals, gaining valuable insights into pharmaceuticals, medical devices, and therapeutic approaches that enhance patients’ lives.
Cindy holds a Pharm D from the renowned French University François Rabelais, which laid the foundation for her deep understanding of pharmaceutical sciences. To augment her medical knowledge with business skills, she pursued an Advanced Master’s in Strategy and management of International Business (SMIB) from ESSEC Business School Asia Pacific.
Adip Puri
Country Lead, India
Adip has joined APACMed as Country Lead for India. His focus is on growing the associations presence, brand, visibility, and engagement in the country along with developing the ...
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Adip Puri
Adip comes with 12+ years of multi-sector experience across Government Relations, Policy Advocacy, Stakeholder Engagement and Corporate Communications having worked in corporate, consulting as well as government settings. In his last role, Adip worked with APCO Worldwide – a global public affairs firm with a 7+ years tenure consulting fortune 500 companies, Not-for-profits, associations among others.
Prior to joining APCO, Adip served in corporate affairs roles with respected multinationals like Alstom and Ingersoll Rand. He started his career with MSL Group and executed projects for Deloitte and the 2010 Commonwealth Games in New Delhi.
Adip holds a Master of Business Administration with distinction from Heriot-Watt University, UK and a Diploma in Public Relations and Corporate Communications from Xavier Institute of Communications, Mumbai. Additionally, he holds a certification in public policy from the Takshashila Institution and received the Kautilya Fellowship from India Foundation and the Ministry of External Affairs, Govt of India (2019 and 2020).
Alicia Chang (Zhang Li)
Country Lead, China
Currently, Alicia manages cross-functional work of APACMed in China, including government affairs and market access, regulatory issues, digital health pathways, and China’s MedTech collaboration with the ...
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Alicia Chang
Currently, Alicia manages cross-functional work of APACMed in China, including government affairs and market access, regulatory issues, digital health pathways, and China’s MedTech collaboration with the broader region.
Prior to joining APACMed, Alicia worked as the Chief Liaison Officer and senior international manager at CCCMHPIE for over 10 years, to drive bilateral and multilateral cooperation programs with a number of health-related government and non-government bodies in China.
She has extensive experience in driving projects under the governmental framework, public relations, policy analysis, advocacy programs, seminars, and events. She has been a key facilitator of multiple government-led bilateral and multilateral cooperation mechanisms, including the China-UK healthcare working group, China-CEEC Alliance for Public Health, China-ASEAN Healthcare Products Expo, etc. She was leading a number of global health projects, including WHO pre-qualification Studies on China’s MedTech industry.
An EU-certified conference interpreter, Alicia received her master’s degree in applied linguistics from the University of International Business and Economics. She has also completed her second master’s degree in Public Health from the Vanke School of Public Health at Tsinghua University.
Zoey Ma
Project Manager, China
Zoey joined APACMed in July 2023. Currently, Zoey assists cross-functional work of APACMed in China. Before joining APACMed, Zoey accumulated ...
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Zoey Ma
Zoey joined APACMed in July 2023. Currently, Zoey assists cross-functional work of APACMed in China.
Before joining APACMed, Zoey accumulated valued experience in translation, interpreting, and program operation as an intern in ByteDance and she also had considerable bi-lingual translation and event promotion practice back to university times.
She is now committed to assisting advocacy programs and events, maintaining membership, and promoting exchanges between the government and the industry.
Zoey holds a master’s degree in translation and interpreting from Beijing Language and Culture University.
Anugrah William
project Manager, India
Anugrah has joined ApacMed in May 2025. She brings over a decade of experience in Public Health and Healthcare. In ...
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Anugrah William
Anugrah has joined ApacMed in May 2025. She brings over a decade of experience in Public Health and Healthcare.
In her previous stint, working at NATHEALTH she managed and lead the Government Partnership Specialist (PPP) role focusing on strengthening government relations, managing govt led programs, developing maintaining and intensifying contacts with relevant govt institutions and authorities at both central and state levels, contributing towards building a knowledge base for regulatory context through liaison and advocacy.
Prior to this, she has spent 9+ years at CII, working in Public Health on various programs/ projects on NCDs (including Cervical Cancer, Breast Cancer and Diabetes Mgmt.), Immunization and CDs (TB being one of the flagship projects).
In her free time, she enjoys music and loves to travel.
Kamalesh Logarajan
Assistant Manager, Finance, HR and Operations
Kamalesh joined APACMed in January 2024. He helps out in all financial, administrative, IT and operations for the Association. Before ...
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Kamalesh Logarajan
Kamalesh joined APACMed in January 2024. He helps out in all financial, administrative, IT and operations for the Association. Before joining APACMed, he has been in a few roles in the Public & Healthcare Sector, performing diverse roles in both the HR and Finance spectrum, gaining a few experiences in them. Kamalesh graduated from Singapore Institute of Management with a bachelor’s in business & management.