Given the increased emphasis on patient-centric care, there is a trend among MedTech companies to think about how they can directly engage with patients along the care pathway, often through digital platforms and tools. At the same time, industry players often find challenges to transform themselves from a B2B commercial model towards B2C engagement, where new business models and capabilities are needed.
In this next APACMed Digital Health Webinar series, we will dive into why MedTech companies should think about patient engagement and experience sharing from peer companies that have made the initiative.
The discussion connects with some of the themes from the Digital Health Symposium in May and offers insights into how MedTech companies can get started.
